Glossary
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Last reviewed 18 September 2026 · Melbourne Edition · one new guide published daily
Plain-English glossary
Every term our guides use, explained the way we would explain it to a friend.
- Affiliate link
- A link that tells a company you came from us. If you buy, we may earn a commission; you pay the same price.
- No-code builder
- A tool that builds a website or app by dragging things around instead of writing code.
- Domain
- The address people type, like akacen.com. You rent it yearly from a registrar.
- Hosting
- The computer that keeps your site online. Builders usually include it.
- Landing page
- A single page with one job: explain one offer and get one action.
- Conversion
- When a visitor does the thing you wanted — buys, signs up, downloads.
- Funnel
- The path from first visit to purchase, and the pages along the way.
- SEO
- Writing and structuring pages so search engines can show them to the right people.
- Keyword
- The phrase someone types into a search box.
- Backlink
- A link from another website to yours. Good ones are earned, not bought.
- Email list
- The people who gave you permission to email them. The only audience you own.
- Open rate
- The share of people who opened an email. Useful as a trend, not a score.
- Two-factor authentication
- A second step at login, usually a code, so a stolen password is not enough.
- Password manager
- An app that creates and remembers strong, different passwords for every account.
- VPN
- A tunnel that hides your connection from the network you are on. It does not make you anonymous.
- Data broker
- A company that collects and sells personal details. Removal services chase them for you.
- Payment processor
- The service that takes card payments and pays you, minus a fee.
- Chargeback
- A customer reversing a card payment through their bank.
- Margin
- What is left after costs. Revenue is not income.
- Recurring revenue
- Money that arrives again each month without a new sale.
- Free trial vs freemium
- A trial ends; freemium stays free with limits. Check which one you signed up for.
- API
- A way for two pieces of software to talk to each other automatically.
- Automation
- Letting software do a repeated task — moving a form entry into a spreadsheet, for example.
- Analytics
- The record of what visitors did on your site.
- UTM tag
- A label added to a link so the destination knows which page sent the visitor.
Missing a term? Tell us and we will add it. New here? Start with the Digital Business starting point.
Talk to the Akacen team
Corrections, reader questions and partner enquiries all reach a monitored inbox. A person replies.
affiliate@akacen.com
What we never do
- No paid rankings, paid reviews or paid guest posts.
- No invented test results, numbers or testimonials.
- No hidden partner links — every one is labelled.
- No recommendation without a plain "not for" line.