Akacen → Recommended tools → Roundup
Best marketing tools for a small business
Email, social scheduling and analytics that a one-person business can genuinely keep up with.
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| Tool | Platform | Best for | Not for |
|---|---|---|---|
| Salesforce | Desktop | turning visitors into customers | a business with no repeat traffic yet |
| ZoomInfo | Desktop | turning visitors into customers | a business with no repeat traffic yet |
| DigitalMarketer | Desktop | getting found and staying found | anyone with no offer to market yet |
| Demand Curve | Desktop | turning visitors into customers | a business with no repeat traffic yet |
| Leadpages | Desktop | getting found and staying found | anyone with no offer to market yet |
| Unbounce | Desktop | getting found and staying found | anyone with no offer to market yet |
| Demio | Desktop | getting found and staying found | anyone with no offer to market yet |
| BigMarker | Desktop | getting found and staying found | anyone with no offer to market yet |
| Canva | Desktop | making things look finished | work that needs a professional designer |
| Thrive Themes | Desktop | getting found and staying found | anyone with no offer to market yet |
Salesforce
Desktop tool
Customer records and pipeline tracking once one spreadsheet stops coping.
Best for turning visitors into customers. Not for a business with no repeat traffic yet.
Visit SalesforceZoomInfo
Desktop tool
Company and contact data for outreach when you sell to businesses.
Best for turning visitors into customers. Not for a business with no repeat traffic yet.
Visit ZoomInfoDigitalMarketer
Desktop tool
Campaign playbooks you can copy instead of inventing a funnel.
Best for getting found and staying found. Not for anyone with no offer to market yet.
Visit DigitalMarketerDemand Curve
Desktop tool
Practical acquisition playbooks for small teams and solo founders.
Best for turning visitors into customers. Not for a business with no repeat traffic yet.
Visit Demand CurveLeadpages
Desktop tool
Fast landing pages when you only need one page to convert.
Best for getting found and staying found. Not for anyone with no offer to market yet.
Visit LeadpagesUnbounce
Desktop tool
Landing pages with built-in testing for paid traffic.
Best for getting found and staying found. Not for anyone with no offer to market yet.
Visit UnbounceDemio
Desktop tool
Browser-based webinars with no download for your audience.
Best for getting found and staying found. Not for anyone with no offer to market yet.
Visit DemioBigMarker
Desktop tool
Larger webinar and virtual event hosting with registration pages.
Best for getting found and staying found. Not for anyone with no offer to market yet.
Visit BigMarkerCanva
Desktop tool
Everyday graphics at the right size without design software.
Best for making things look finished. Not for work that needs a professional designer.
Visit CanvaThrive Themes
Desktop tool
Conversion-focused WordPress templates and opt-in forms.
Best for getting found and staying found. Not for anyone with no offer to market yet.
Visit Thrive ThemesWhy this list is short
We would rather name a handful of options and say who each one is wrong for than list fifty and help nobody decide. Everything else we may mention is on the recommended tools page, and related guides live in Digital Business.
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Akacen Media editorial team
Independent, practical publishing
Akacen Media covers online business, money, security and software. Guides combine careful research with practical checks, clearly marked partner links and no paid rankings.
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Roundup topic: marketing